We know that you know how abundant audio content is today. If you’re here, you likely understand the importance of self-promotion in ensuring your content gets the recognition it deserves. 

Enter: a promotional calendar. This tool is key for organizing and maximizing your promotional efforts. 

We also know how precious your time and resources are. So, this guide is equal parts valuable insights and practical tips on creating a promotional calendar in a manner that is most efficient for independent audio creators. 

Let’s start by being practical. 

Tune into your time and resources 

When creating a promotional calendar for yourself, it’s essential to consider the time and resources at your disposal. Let’s imagine you’re an audio creator with a busy schedule balancing work, family commitments, and personal obligations. Evaluate your current commitments and identify a realistic amount of time you can dedicate to promotional activities, without compromising the quality of your content.

For example, you may find that allocating two hours each weekday evening and/or four hours on weekends for promotion is feasible. This approach allows you to maintain a balance while ensuring consistent efforts toward expanding your reach.