How to Grow Your Audience 

So, you’re ready to expand your audience reach? It can feel overwhelming to take your audio content to the next level. It’s normal to feel discouraged by roadblocks along your audio creation journey. Recordical can guide you through various audience growth strategies that make the most sense for your needs and bandwidth. Learn to understand your audience, build the right marketing assets, and grow your audience over time with a solid audience growth plan.

Connect with your target audience

First and foremost, you need to understand your target audience. Who are they? What are their interests? What do they want to hear? The best way to better understand your audience is by creating a two-way channel for them to provide you with feedback, whether it’s on social media, via a survey, a newsletter, and/or a blog.  Establish that relationship with an audience growth strategy aligned with your goals as an audio creator. Once you have a clear understanding of your audience, you can create content that speaks directly to them. So, get to know your audience and tailor your promotional content accordingly.

Create content that speaks to your audience

Once you know your audience better, the insights on your targeted audience will guide the promotional content that piques their interest on the right platforms. Consistency is key to keeping your audience engaged and interested. Just as with a weekly podcast, a monthly audiobook, or new music, a schedule to promote your content creation will support your audience growth strategy. You want your audience to be excited about each new episode or installment. Don’t forget to invite your audience to connect with you in your promotional content as a call to action, such as inviting your audience to share or review your content, subscribe to your channels, or connect you with similar creators looking to collaborate.

Execute a plan that works for your needs

Creating great content is only half the battle. You need to make sure people know about it! This is where a solid marketing plan comes in. Social media seems like an easy way to promote your content, but likes don’t always lead to listens and monetary support. When your goals are clearly defined, you can prioritize the opportunities to grow your audience based on your bandwidth and capacity. Here is an overview of marketing plan tactics to support your audience growth strategy.

• Maintain a media kit including marketing assets like logos, headshots, and key brand messages for promotional use. 
• Use smart descriptions and hashtags in your social media calendar.
• Graphics, artwork, and videos can visually engage your audience.
• Paid advertising can help boost visibility.
• Attend or produce events to connect with your audience and community online or in person. 
• Distribute or sell merchandise or other promotional items to grow awareness. 
• Collaborate with or feature guests to support other creators and create new opportunities.
• Contribute to the ongoing conversations on related topics among similar creators on community platforms and spaces.

Grow your audience

In conclusion, growing your audience as an audio creator takes time, effort, and flexibility. By understanding your target audience, consistently creating creative content, and executing a solid marketing plan, you’ll be well on your way to expanding your listener base. So, keep on creating, and remember to have fun along the way!

About Recordical

Recordical® is a first-of-its-kind multifaceted membership platform for audio creators. Our credits-based membership empowers creators worldwide to make high-quality audio content with smart studios and equipment lockers, alongside a Masterclass-level library of digital content.