🔴 Podimo launches recording studio, Twitch’s Hype Chat launches, and how to win followers









AC June 27 issue


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Written and curated by Shreya Sharma

Hello there! In today’s issue, Podimo opens a new recording studio in Europe, will Twitch’s Hype Chat help gain creators’ goodwill, a resource on how to win followers, upcoming events, and what’s making waves in the audio world.

Let’s dive in, shall we? 

🎧 Listen to the audio version of this newsletter. 🎧

📢 Audio News

1

Podcast and audiobook subscription service Podimo opened its first recording studio in Madrid, Spain.

The firm has also launched Talent Hub, a talent program specially for creators in the Spanish-language podcast market. 

  • Talent Hub was created and launched in collaboration with PRISA Audio, a division of the Spanish-language PRISA media group.

  • The talent program welcomes Spanish-language podcasters who are looking for resources to boost their audiences. Applications are open until September 30. Interested podcasters can learn more and apply here.

  • The new podcast studio has two customizable recording sets plus the equipment needed for audio productions, live broadcasts, and video podcasts.

  • According to the Digital Audio Study 2023 of IAB Spain, podcasts are the third most listened-to digital audio format at 54%. Both these moves from Podimo signal their focus on growing the local community around podcasting.
🎧 Listen to the audio version of this newsletter. 🎧

2

The live-streaming platform Twitch launched Hype Chat: a feature that allows users to pay to pin their messages to streamers’ chats.

Viewers can now pay streamers between $1 and $500 to pin messages to their live chats.

  • Earlier this month, Twitch faced backlash from creators after it unveiled a monetization program that would only benefit 2.5% of streamers on the platform. The Partner Plus program gives streamers 70% of subscription revenue. However, as per Streams Charts, about 1000 creators on the platform qualified for this program. 

  • The revenue split for the Hype Chat feature is also 70-30. Additionally, the feature will contain safeguards such as “prohibiting viewers from sending messages that contain banned words or phrases.” 

  • The Hype Chat feature is currently available to more than 2.5% of streamers on the platform. It is available to all Twitch partners, but the company does have plans to expand it to other users.

🎙️ Upcoming Events in Audio

Upcoming events in the audio space include:

  • Data: On June 28, Sounds Profitable is hosting a webinar sharing their report titled The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. 

  • Community: On July 15, the BPA Summer Social for Content Creators is happening in Brooklyn. Tickets are priced at $36.52.

  • Awards: On September 28, The British Podcast Awards are happening in London. The voting for the Listeners’ Choice Award is open until September 5.

💪 Resources for Brands

Every other week, we’ll be sharing a resource (either in-house or otherwise) for brands and stakeholders in the audio space.

Pacific Content shared a guide titled How to Win Followers and Influence Audiences. It gives a detailed look into audience growth and development for branded podcasts.

🌊 Making Waves
  • Acast’s self-serve podcast advertising marketplace now allows host-read sponsorships.
  • On her independent Substack called The Squeeze, Skye Pillsbury has been working on a series on WNYC. The latest issue from her details a memo from NYPR CEO LaFontaine Oliver. The memo mentions cost-cutting measures put in place, owing to an $8 million deficit.
  • The official location for the Afros & Audio Podcast Festival has been announced. The festival is set to take place in the Reginald F. Lewis Museum in Maryland from October 21-22.
  • TikTok’s COO V Pappas has stepped down from their position. However, they will continue on in an advisory role.
  • ICYMI: In honor of June as Audiobook Month, Publishers Weekly shared a roundup of innovative publishers and creators in the space earlier this month. 

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