YouTube Music’s TikTokification, lessons from the gaming industry, and upcoming audio events

AC May 30 issue

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Written and curated by Shreya Sharma

Hello there! In today’s issue, we’ve got audio news, upcoming events, a resource for brands seeking to invest in audio, and what’s making waves. 

Dive into:  

  • Audio News: YouTube Music is reportedly “tiktokifying” recommendations, and the evolving consumer habits in the gaming industry and why the audio industry should listen in.
  • Ucoming Events: the Black Podcast Awards, TwitchCon Paris, and Recordical’s Meet the Creators webinar. 
  • Resources for Brands: what actually makes a podcast influential, from Nick Hilton. 
  • Making Waves: switching countries on Apple Podcasts, an aggregator app for Black-led podcasts, audiobook recommendations from Audible’s Future Leaders, iHeart’s Bob Pittman on leadership, and a podcast playlist on audience growth.

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Recordical wins the Power Platform Award

at the 2024 NEXT Challenge for Media & Journalism! This award and accompanying grant from the Glen Nelson Center celebrates our mission to empower creators and transform the creator economy. Read more to see how this win propels us to new heights in supporting your creative journey!