🔴 The future of celebrity podcasts, spotlight on Laura Horowitz, and Discords to join









AC June 23 issue


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Written and curated by Shreya Sharma

Hello there! In today’s issue, we’ve got a spotlight on a romance audiobook narrator, a discussion on the future of celebrity podcasts, Discord servers for independent creators, new releases for your weekend, and what’s making waves in the audio world. 

Let’s dive in, shall we? 

🪩 Creator Spotlight

Every Friday, we spotlight an independent audio creator that readers should hear from.


This week’s spotlight is on: Laura Horowitz.

  • Laura Horowitz is an audiobook narrator who specializes in the Fantasy, Science Fiction, and Romance genres. Here are some samples of Laura’s work. 

  • She also focuses on voicing audiobooks by independent authors. 

  • On her Instagram, Laura shares the hilarious realities of an independent audio creator with a home studio.

🔎 Celebrity Podcasts and Essential Discords

1

On Sounds Profitable, Tom Webster dove into what the failures of certain celebrity podcasts indicate about “putting famous people behind the mic.” 

This article from Tom comes after Prince Harry and Meghan Markle have come into the spotlight after their exclusive podcast deal with Spotify ended.

(Excuse the shameless self-promo: listen to the complete coverage on our Audio Currents podcast.)

  • Tom admits that it’s tempting to see the end of this deal, and of Archetypes with Meghan, as a failure of the genre that is celebrity podcasts. However, he posits that this is a “content innovation problem.” 

    • As he puts it: “there is no evidence that Meghan Markle is good at interviewing.” 

  • He shares that he is not in the “celebrities are ruining podcasting” camp. Instead, he says that their celebrity and familiarity can serve as a foundation to take more risks, as opposed to a stale talk show format. 

  • Tom’s personal experiences with media remind us of the vast potential for expansion and innovation within podcasting.

  • This is just a summary. Read the complete article here, and let Tom know you love it.

  • Related: On her weekly newsletter Soundbite, Ashley Carman shares what happened to Prince Harry’s podcast ideas. Spoiler alert: this is also a commentary on the potential future and fate of celebrity podcasts. 
🎧 Listen to this week’s audio news updates 🎧

2

In my interview with him, Davy Gardner summarized the importance of community in the growth of independent creators: “I think that the best resource that independent producers have is each other.”

In this vein, I am sharing three Discord communities for independent creators below. 

But first, a quick shoutout: Thank you to Tal Minear for sharing the Discord invites for these on their newsletter Podplane. 

📢 New Releases

New audio releases to tune into: 

  • Podcast: Rebound Revolution is a new podcast from edit audio. Hosted by Dr. Money McEachern, the show is a “not-so-basketball basketball” podcast. It discusses on and off the basketball court happenings, from a Black and queer lens.  

  • Podcast: The Pleasure Palate is a new podcast produced by Rebecca Katz. The food podcast spotlights stories about women who are “reclaiming pleasure in the kitchen.” The podcast features conversations with guests who talk about dishes and culinary experiences that connect them with their cultures and homes. Biasedly, my favorite episode is the latest one on the Indian street food Dabeli.

  • Audiobook: Author J.R.R. Tolkein’s The Silmarillion is now an audiobook on Audible. It is narrated by Andy Serkis, who famously plays Gollum (or Smeagol)in the Lord of the Rings movie series.

  • Coming up: You Feeling This? is a new podcast that launches on Tuesday, June 27. The narrative show will tell the tales of the residents of L.A., from their individual experiences to the moments they each share. Here’s the trailer. 

🌊 Making Waves
  • The Publish Press started a series of articles spotlighting a group of creators called the YouTube New Wave. This group is rebelling against what they’re calling the “beastification of YouTube.” Their ask is to give more importance to storytelling, over traditional success metrics like retention and clickability.

  • Apple Podcasts has added nine new subcategories, including Mental Health, Relationships, Parenting, and Language Learning. It has also added the ability to search podcasts by language. 

  • On June 28, Sounds Profitable is hosting a webinar sharing insights from their report titled The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. 

  • On Tubefilter, streamer joshseki talks about how to make space “for anti-toxicity” in the worlds of live-streaming and gaming.

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