Podcasts are primarily an audio-first medium but the importance of video in podcasting is rising. So much so that YouTube published a 67-page guide on podcasting on YouTube. While this is a great place to start, it can also be daunting for new audio creators on the video-first platform. So here, we’re covering why you should give YouTube a special place in your podcast marketing plan and five ideas to use YouTube to grow your podcast.
⏪ A quick rewind: to lay the groundwork for what’s to come, we suggest starting with our blog on How to customize your podcast to YouTube.
In a survey conducted in 2022, more than six in 10 weekly podcast listeners in the U.S. said they prefer podcasts with video. Additionally, YouTube being the content mammoth it is, is rising as a discoverability engine in podcasting. A study done by Edison Research and NPR shared that listeners who say they primarily listen to podcasts on YouTube state that it’s their “findability point.”
Essentially, listeners are using YouTube to discover podcasts. Which is why when creating an intentional podcast growth strategy, you have to give YouTube the special place it deserves.
Below, we dive into how to use YouTube to scale your podcast followed by the essentials to remember when creating audio with a video component.
Let’s start with four ways to use YouTube to grow your podcast audience.
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