How to Start Creating Content on a Budget

Creating a promotional calendar

As a video influencer, incorporating high-quality audio into your content is crucial. The audio component plays a significant role in capturing your audience’s attention, conveying your message effectively, and elevating the overall viewing experience. 

However, sometimes budget limits the heights you can reach with your audio. 

In this blog, we will detail actionable strategies to help you elevate the quality of your audio-in-video while optimizing resources.

Content Planning

Effective content planning is the foundation of any successful video influencer. By planning your content ahead of time, you can optimize your resources and time. This allows you to strategize and create a cohesive flow in your videos, ensuring that your audio elements seamlessly align with the overall message.

Here are some ways you can effectively plan your content: 

  • Identify key audio elements: Determine the specific audio elements that align with your niche and target audience. For example, if you create fitness videos, incorporating energizing music or motivational voiceovers can enhance the overall impact. Focus on the emotions you want to evoke in your audience and select audio elements accordingly.
  • Outsource content planning using AI tools: AI-powered content planning tools can help generate ideas, optimize your content strategy, and even suggest relevant audio elements based on data-driven insights. By leveraging these tools, you can save time and streamline your planning process.
    • Here are some tools to help you get started:
      • Crayon: this tool crawls competitor websites to present detailed ideas based on their content. It’s very helpful when you find yourself facing a creative block. 
      • Adobe Express: previously called ContentCal, Adobe Express is an AI tool that allows creators to effectively plan their content, brainstorm ideas, and maintain a consistent publishing schedule.
      • BuzzSumo: this is a powerful AI-powered tool that enables content creators to discover trending topics, analyze competitor content, and identify content ideas that resonate with their audience.
  • Make use of user-generated content: Encourage your audience to participate in challenges, and contests, or share their experiences related to your content. User-generated content not only provides fresh perspectives but also creates a sense of community and engagement.

Additional support: if you’re looking for practical tips and techniques on how to start planning your content, check out our Sound Bite on Building a Timeline That Sets You Up For Success.

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