How to Define Meaningful Goals as an Audio Creator


Becoming a successful audio creator can seem like a daunting journey. The first steps you take can be your most important actions. Landing on this blog is a good start to being a fantastical audio creator. But what does being fantastical mean to you? How and where do you even start defining that? 

Start with the end in mind

Be it a project or a vision for your career, starting with the end in mind is crucial to staying on course. Start with clearly defining what success means to you. While the definition of success varies greatly from person to person, we can help get you thinking in that direction. 

Here are some broader goals, as an audio creator, that you can pick from and personalize to suit your vision: 

  • Grow your audience number: increase your content’s overall reach. 
  • Increase audience engagement: increase engagement from your existing audience. 
  • Monetize your content: earn income from the content you create. 
  • Create a platform for a meaningful story: amplify a story that you feel more people need to hear. 
  • Build brand affinity: establish a positive reputation for your brand that aligns with its overarching goals.
  • Add content to an existing marketing ecosystem: leverage audio content to increase the quantity, consistency, and quality of your existing content calendar.

While these are just some of the common goals we’ve found audio creators to have, yours might be unique to you. However, having a broad goal is just the beginning. 

Next comes translating it into action items.

Make your goals SMART

Goals become more than dreams when we attach action items to them. The most common and effective way of doing that is by converting your broad vision into SMART goals. We’ll dive into what that means and follow it up with an example to demonstrate how it’s done. 

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In audio, this would mean that your goals are: 

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  1. […] What we’ve presented here are but a few permutations in which you can efficiently use the credits at your disposal. However, it ultimately comes down to your goals. First and foremost, it’s essential to be clear on what you hope to gain from your Recordical audio project. If you’d like to begin with understanding how best to set meaningful goals as an audio creator, read more here. […]

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