🔴 Spotlight on an audio prankster, social media news roundup for audio creators, and what’s making waves









AC July 28 Issue


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Written and curated by Shreya Sharma

Hello there! Welcome to our Friday issue. Today, we’re shining the spotlight on an audio creator who plays pranks on scammers. We’re also sharing a social media news roundup relevant to audio creators, new audio releases, and what’s making waves in the audio world. Plus, I have a little request for you!

Let’s dive in, shall we?

🎧 Catch up on this week’s audio news. 🎧

🪩 Creator Spotlight

Every week, we shine the spotlight on an audio creator our readers should hear from. Today’s spotlight is on – Rosie Okumura.

  • Rosie Okumura is a voice actor and audio content creator. 

  • Among other types of audio content, Rosie uses her voice acting skills to create anti-scam content. 

  • On her YouTube and Tiktok, Rosie posts a variety of anti-scam content, including pranks she plays on scammers.

⭕ Social Media News Round-Up

The past week saw quite a few updates from social media platforms that are relevant to audio creators. Here’s a quick roundup: 

  • TikTok is launching text posts. The official release says that this new step is to expand “the boundaries of content creation for everyone on TikTok.” The new feature will allow users to share text posts, choose from different background colors, add sounds, and use hashtags.

  • The number of users watching YouTube Shorts has increased, year-over-year. Google shared that over 2 billion logged-in monthly users watched YouTube Shorts, as compared to 1.5 billion last year. Additionally, YouTube also earned $7.67 billion through ads, as per Google’s Q2 2023 results.

  • X, formerly Twitter, tells advertisers they need to spend at least $1,000 if they don’t want to lose their verification status. While on the topic of Twitter – Esther Crawford, a former Twitter Blue executive, opened up about the state of the company during the transitionary period it has been in.

  • Substack has Notes. While this is not exactly new news, I’m including it here because it’s relevant for audio creators looking for new platforms to promote their content on. Substack’s Notes allows users to share and interact on a Twitter-style feed. Additionally, Substack is also a free-to-use tool to create long-form content and easily include audio clips in it. 

🎧 Tune Into

New and old audio releases for you to dive into this weekend: 

  • Podcast: Desert Island Dishes is an ongoing podcast hosted by Chef Margie Nomura. On each episode, Margie asks a guest what their seven desert island dishes would be and why.My favorite episode is when Margie chats with Stanley Tucci.

  • Podcast: The Climate Denier’s Playbook is a new comedy podcast about climate change. Hosts, comedians, and folks with Master’s Degrees in Climate Science & Policy and Urban Planning, Rollie Williams and Nicole Conlan dive into myths that are hindering humanity fully addressing the climate crisis.

  • Podcast: A Little Queer Podcast is a new podcast about all things queer, from crushes to questions. Hosts Capri Campeau and Ashley Whitfield truly sound like the “Queer best friends you never knew you needed.”

  • Audiobook: How to Sell Like a Drug Dealer is a new audiobook written by Shaun Graff and narrated by Jeff Heisler. The book is not about selling drugs, but rather about 21 strategies that cover everything from persuasion to pitches when it comes to being a salesperson.

🌊 Making Waves

Quick hits from the audio world:
  • Spotify’s monthly active users increased by 27%, quarter-on-quarter, as per the company’s Q2 2023 Earnings report.
  • The shortlist for the British Podcast Awards 2023 has been announced. Categories include Arts & Culture, Comedy, Climate, and Documentary.
  • On August 2, Hala Taha, host of the Young and Profiting podcast, is conducting a webinar on how to ‘master the art of cross-channel podcast campaigns.’ She will cover podcast promotional strategies that span across platforms including social media, livestream, and YouTube.
  • Pocket Casts, the podcast listening app, is adding ratings to the app. It’s also introducing the Autoplay feature.
  • In a new study, Veritonic and Acast analyzed and shared observations from programmatic podcast ads from around the world.

📣 Call for Pitches and Recommendations

 

Hey there!

I am curating a summer audio playlist that highlights great pieces of content from around the world. The twist? It’s going to be non-English. Send me your recommendations and pitches for a chance to be included in the playlist on shreya@frqncy.media. 

Thanks!

👩‍💻 Credits
  • The Writer: Shreya Sharma (she/her)
  • The Editor: Becca Godwin (she/her)
  • Powered by Recordical®: a membership platform designed to empower audio creators worldwide.
  • Newsletter designed by Jullian Androkae (he/him)

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